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Magnet.

our sites are like a bespoke suit made of pixels

Bespoke Websites
Generic_About_Us
Generic_About_Us

Expect more.

Generic doesn't pride itself on being the cheapest, after all we all have to eat. However, we do pride ourselves on offering superior value for money. Compare our 'Bespoke Suit' site to a high profile Sydney Competitor's 'Off the Rack' offering. Not only can we beat them all ends up on design, but we also save you a lot of money whilst doing so!

We look after you.

If you want a creative agency that really looks after you from the get-go, offers full transparency on charges with no hidden rubbish and extras piling up, you've arrived. Our chart below shows the closest head to head we could manage, with a Sydney based competitor who spends more on Google AdWords it seems, than Generic actually earns.

This comparison is for the most common type of site out there. The 6 page site for your typical small company that probably has no logo, no images or anything.Other site packages are available at Generic, see the What we do page for details of some of our packages.

Generic Design Sydney Based Competitor
Basics $1980 Including GST "Ultra Package" $985 Including GST
Bespoke design throughout on all 6 pages, copywriting and editing, images, the works (see examples in clients page) 'Quality' Design with a choice of 2-4 templates
6 Pages. Fully designed to your requirements. 'Unlimited' on a Content Management System. They say "All websites will be delivered with blank pages and/or a blank database, the customer is responsible for inserting copy, products and/or images etc."
Image gallery just like ours or equivalent with yummy JQuery script Yeah, good luck with that one.
All Content! Home Page only. After that $88 p/h or you're on your own
Basic Logo Included if none exists. Or we clean up existing and create a Vector print ready one to use at any size. No charge. Source files in EPS and PDF format all yours with our compliments. Similar service to our 'Basic Logo' will cost you $380 Extra.
Facebook Page set up and linked through from site if needed $165 Extra
Twitter Page set up and linked through from site if needed $165 Extra
.com.au name + 2 years domain registration included $130 Extra
Flash with image backup PLUS animated HTML5 version for iPad Users on home page. $220 Extra, good luck with the HTML5, iPad Users.
2 Years hosting included $410 Extra
Most sites completely W3C compliant and fully accessible. (We even make W3C Compliant sites in Adobe Business Catalyst) Their example given homepage for this plan has 76 errors for HTML 4.01 Transitional according to the W3C Compliance tool.
1 Web font. Have a header font that looks great on all platforms including iPad. (Value $60) included. Not offered.
Bespoke contact form with dropdowns and questions relevant to your business. In fact, a page just like our own contact page here. Name, telephone, email, message form and no map.
Sex Industry and Psychiatrists welcome. In fact in the case of the former we have previous happy clients. Seriously, our terms and conditions page is, like, almost as long as Apple's..
So, my fully bespoke, W3C compliant site with webfont, copywriting, no extras and everything for 2 years is how much? And their nearest equivalent site with a bit of Flash on the homepage and a lot of blank template pages plus the extras they own up to on their website for 2 years?
$1980 Including GST, and not a cent more. $2235 Including GST, at least.

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Our Prices

Our own fixed packages are below. We know that every job is as individual as the work we create, but this at least gives a guide to the sort of prices we charge. Remember, this is for a proper job. No templates, short cuts or nonsense.

Basics What's covered
Number of Pages 6 Bespoke pages. Flash/HTML5 on homepage. Different graphic headers on all pages. All content placed in site for you.
Hosting Included? Yes, 2 years
Domain Name Registration 2 Years included
Image Gallery? Yes. 1 Page. First 28 images covered.
Contact Form Yes. Similar to the one on this site.
Copywriting? Yes, up to approx 750 words.
No Logo? No Problem...Basic Logo Included if none exists. Or we clean up existing and create a Vector print ready one to use at any size. No charge. Source files in EPS and PDF format all yours with our compliments.
Webfonts 1
Final cost $1980 including GST

 

Starter What's covered
Number of Pages 3 Bespoke pages. Same Graphic header on all pages. All content placed in site for you. Home, About, Contact.
Hosting Included? Yes, 1 year
Domain Name Registration 1 Year included
Image Gallery? Available but extra
Contact Form No, Address, telephone details and Google Map.
Copywriting? Not included
No Logo? That will cost a little extra.
Webfonts 0
Final cost $990 including GST

 

Basics Catalyst What's covered
Edit myself? Yes, with Adobe Business Catalyst you can update this site yourself. Full training included. It's the easiest Content Management System out there and features full range of back end analytics and more. Details here.
Number of Pages 6 Bespoke pages. Flash/HTML5 on homepage. Different graphic headers on all pages. All content placed in site for you. More pages can be added thanks to dynamic menu system.
Hosting Included? Yes, 1 year Business Catalyst
Domain Name Registration 2 Years included
Image Gallery? Yes. 1 Page. First 28 images covered.
Contact Form Yes. Similar to the one on this site.
Copywriting? Yes, up to approx 750 words.
No Logo? No Problem...Basic Logo Included if none exists. Or we clean up existing and create a Vector print ready one to use at any size. No charge. Source files in EPS and PDF format all yours with our compliments.
Webfonts 1
Final cost $2860 including GST

 

Next Level What's covered
Edit myself? Yes, with Adobe Business Catalyst you can update this site yourself. Full training included. It's the easiest Content Management System out there and features full range of back end analytics and more. Details here.
Number of Pages 20 Bespoke pages. Flash/HTML5 article slider on homepage. Different graphic headers on all pages. All content placed in site for you.
Hosting Included? Yes, 1 year Business Catalyst
Domain Name Registration 2 Years included
Image Gallery? Yes. 1 Page. First 28 images covered.
Contact Form The works. A contact/registration form featuring many questions specific to your business.
Copywriting? Yes, up to approx 750 words.
No Logo? No Problem...Basic Logo Included if none exists. Or we clean up existing and create a Vector print ready one to use at any size. No charge. Source files in EPS and PDF format all yours with our compliments.
Email? Email number 1 locked, loaded and ready to go. Includes first campaign. Sign up box on site added.
Webfonts 2
Final cost $4280 including GST

 

The Shop What's covered
Edit myself? Yes, with Adobe Business Catalyst you can update this site yourself. Full training included. It's the easiest Content Management System out there and features full range of back end analytics and more. Details here.
Number of Pages 20 Bespoke pages. Flash/HTML5 article slider on homepage. Different graphic headers on all pages. All content placed in site for you.
Hosting Included? Yes, 1 year Business Catalyst
Domain Name Registration 2 Years included
Image Gallery? Yes. Up to 6 Galleries.. First 70 images covered.
Contact Form The works. A contact/registration form featuring many questions specific to your business.
Copywriting? Yes, up to approx 1500 words (Think product desriptions).
No Logo? No Problem...Basic Logo Included if none exists. Or we clean up existing and create a Vector print ready one to use at any size. No charge. Source files in EPS and PDF format all yours with our compliments.
Shop? Yes. Stocked with up to 28 items and ready to trade.
Email? Email number 1 locked, loaded and ready to go. Includes first campaign. Sign up box on site added.
Webfonts 2
Anything else? 1 Secure Members only area. Dynamic news areas and calendar display for upcoming events available.This site is the works and you will not be disappointed.
Final cost $7700 including GST

 

Proper Logo What's covered
1 A proper logo design in 3 stages where you'll see 8-12 logos per stage gradually working towards your finished logo. The very best Generic can make and supplied in every format you need, forever.
Final cost $660 including GST

 

The Flyer What's covered
1 A4 double sided flyer as bi-fold (4 pages) or tri-fold (6 pages). Print is added at cost depending on paper choices etc.
Final cost $660 including GST

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Established in 2007 in London, UK, Generic has been trading in Australia since March 2009 and is based in Newcastle NSW.
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We're a small boutique design consultancy that look after our clients because without you, we're nothing.
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Compare our service to the closest equivalent of a competitor who ploughs large amounts of money into Google Adwords and advertises $395 websites and you'll see not only are we better than them in every single respect, but it'll work out a lot cheaper too! Always check for hidden extras and companies that pass off templates - that's recycled designs just 'cut and pasted' - passed off as the real deal.
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© Generic Design 2011
v 5.0
You're the best. We just make it obvious.
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